China International Import Expo

CIIE California Pavilion 2024

Join us at the California Pavilion for the 7th annual China International Import Expo (CIIE) in Shanghai from November 5-10, 2024! 

Since its inaugural launch in 2018, CIIE has become the premier event for bringing nationwide market and government attention to international products and services. CIIE attracts importers from every province in China and across every industry to the National Exhibition and Convention Center for a week-long trade show.

As a member of the China Trade and Investment Network, the Bay Area Council has been hosting the California Pavilion to showcase products and services from around the state for the last six consecutive years. This consistency enabled the creation of a unique platform that unites and highlights California brands to Chinese buyers. We are excited to invite you as we promote the full range of diverse industries “Made in California.”

For CIIE 2024, the California Pavilion is proud to partner with AmCham Shanghai to create a unified U.S. presence at CIIE. This strategic collaboration spans the Food & Agricultural Products and the Intelligent Industry & Information Technology zones. Exhibitors will gain an unparalleled platform to showcase innovations, enhance visibility, and connect with clients, partners, and key officials through exclusive side events. The California Pavilion is poised to amplify your success in one of the world’s most dynamic markets.

  • Prime Locations in Key Pavilions
  • Industry Participation from all Sectors Welcome
  • Highlighting & Promoting California Made products and services
  • Exclusive Networking Opportunities
  • Backed by CA Governor’s Office of Business and Economic Development
  • Bespoke services and support offered by the Bay Area Council
  • Tailored packages designed to fulfill the unique requirements of exhibitors
  • Supported by a network of partners including AmCham Shanghai, New Energy Nexus, and the US-China Clean Tech Center

Become an Exhibitor

California Pavilion 2021

California Pavilion 2019

California Pavilion 2020

CIIE 2023 by the Numbers

500,000+ Chinese buyers and professional visitors

$73.52 billion in purchase agreements for goods and services

438 novel products, technologies and services exhibited for the first time in China

 3.94 million square feet of exhibition space